My name is Søren and im a strategist.
I help businesses and organisations make sense of complex market-based challenges and then solve them by using their brand as a strategic asset.
I try to live probabilistically and I think more businesses and brands should too.
I work at &Co part of The North Alliance as a Strategic Planner.
—
I like to write to get better at thinking.
For stuff in English I usually post on Medium.
For stuff in Danish, I do an infrequent newsletter on Substack. it’s called Komma - and you can read and subscribe here.
